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The Story of the Best Artisan Jeweler:
NICOLS The Difference
The Story of the Best Artisan Jeweler: NICOLS The Difference
Discover the heart and soul of NICOLS in this short documentary showcasing our journey, craftsmanship, and dedication to excellence.
Jewelry That Tells Your Story
For over a century, NICOLS has been at the heart of brilliant stories, crafting jewelry that celebrates love, milestones, and individuality. Founded in Madrid in 1917, NICOLS remains a family-run jeweler, blending artisanal craftsmanship with modern innovation. Today, with clients in 87 countries, including the U.S., Mexico, and Dubai, we continue to bring Spanish excellence to the world.
1917
The Beginning
Don Vicente Nicols Sr. enters the world of fine jewelry in Madrid, laying the foundation for NICOLS' legacy of craftsmanship.
1978
The First Boutique & Second Generation
Under Vicente Nicols, the brand evolves with a strong artistic identity, blending sculpture, painting, and jewelry design. NICOLS opens its first boutique on Calle Serrano, marking the start of in-house jewelry craftsmanship.
2000
A New Generation, A New Vision
The third generation, Cinthya and Daniel Nicols, brings modern expertise in gemology, business, and technology, expanding NICOLS while preserving its artisanal roots.
2013
Digital Innovation
NICOLS launches www.nicols.es, becoming a pioneer in online luxury jewelry retail in Spain.
2023 & Beyond
Global Expansion
With a boutique in Miami, NICOLS takes Spanish craftsmanship to the world, continuing its journey of excellence and innovation.
From Earth to Heart: Ethical Sourcing & Sustainability
NICOLS believes that every brilliant story starts with responsible sourcing. Our expert gemologists travel the world to handpick the finest diamonds, emeralds, sapphires, and rubies while ensuring:
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Ethically sourced, conflict-free diamonds
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GIA-certified diamonds for quality and authenticity
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Sustainable practices that protect the environment
By overseeing every stage—from mining to design—we ensure that each stone meets the highest ethical and environmental standards, allowing you to wear your NICOLS jewelry with pride and confidence.
A NICOLS Documentary:
Treasures of the Earth
Join Dani Nicols and Colo Patti on an unforgettable journey in Treasures of the Earth, a YouTube Originals documentary directed by Goya-nominated filmmaker Alfonso O'Donnell.
Season 1: In Search of the Blue Zircon follows their adventure to Cambodia, where they hunt for one of the oldest gemstones on Earth. Experience the thrill of discovery, risk, and the beauty of nature's rarest treasures.
Subscribe on YouTubeHandcrafted Excellence:
Made in Spain
At NICOLS, every piece is designed, crafted, and perfected in-house at our artisan workshops in Madrid and Miami. Each jewel is a reflection of our dedication to craftsmanship, quality, and individuality.
From Sketch to Reality
Every NICOLS jewel begins as a hand-drawn vision, brought to life by master artisans.
3D Custom Design
Clients can preview and personalize their jewelry before it's crafted.
Bespoke Jewelry
We create one-of-a-kind designs, ensuring every piece tells a brilliant story.
A Legacy Of Excellence
Vogue Jewels Award Winner & Fashion Favorite
Recognized for artistry and innovation, NICOLS has been featured in Vogue, Telva, SModa, and more.
The Choice of Global Icons
Worn by celebrities like Lady Gaga, Paulina Rubio, Blanca Suárez, and Eugenia Silva, NICOLS continues to shine as a leader in fine jewelry.
Shaping the Future of Luxury
As a key leader in the Madrid Luxury District, NICOLS is dedicated to elevating Madrid's Golden Mile as a world-renowned luxury destination.
A Journey Rooted in Trust
Buying jewelry is more than a transaction it is a meaningful journey. We take pride in helping our clients create pieces that hold deep personal value, guiding them every step of the way. With unwavering integrity in everything we offer, nothing leaves our hands without earning our wholehearted approval. We are committed to providing an experience that is both seamless and trustworthy—always by your side as a reliable partner.
Grounded in Sustainability
Sustainability is at the heart of everything we do, driving our commitment to eco-friendly practices. As proud members of the Global Diamond Trade Organization (GDTO), we uphold the highest standards in the jewelry industry. Our manufacturing process has earned a green rating, reflecting our dedication to responsible craftsmanship.
Beyond our processes, we actively contribute to environmental well-being, planting over 52,000 trees worldwide and reducing 1,155,000 kg of carbon emissions. With every piece, you can wear your jewelry confidently, knowing it was crafted with care for both you and the planet.
Experience NICOLS in person or online
Discover the artistry and brilliance of NICOLS firsthand. Visit one of our jewelry stores or enjoy personalized guidance through a virtual consultation.